
Your social media manager is talented but needs direction. Your founder or leader doesn’t have time to be in the weeds. You can’t afford a senior strategist to oversee the team.Result: Inconsistent content. No clear strategy. Leadership gets pulled into daily decisions.
I become your fractional social media exec - giving your team structure, accountability, and strategic oversight.How I do it differently: I’ve built AI agents that handle the heavy lifting (content prompts, report templates, strategic frameworks), so I can give you senior-level direction at a fraction of the cost.
YOU PROVIDE:
A social media manager (or someone executing social)
Commitment to weekly accountability
WE PROVIDE:
AI-powered playbook and systems
Weekly strategic direction
Accountability and oversight
RESULT & WHAT'S INCLUDED
Your social media manager gets clear direction, execution systems, and senior-level guidance. Your founder or leader stays out of the weeds. Your social shows up consistently and drives business results.
Team Content Operating System: Customized playbooks for running social week after week (workflows, capture checklists, brand strategy)
"Social Team Content Director" tool: Two-week-ahead content planning + real-time capture guidance
Campaign Architect: Multi-week campaign strategy for launches, announcements, milestones
30-Minute Weekly Calls: Review performance reports, set strategic direction, give clear directives, hold team accountable week over week

✅ Startups with a social media manager who needs direction
✅ Companies where the CEO doesn’t have time for social but is in the weeds
✅ Media brands that need consistent content strategy
✅ B2B companies building founder personal brands
✅ Any company with someone doing social who needs a senior leaderPRICING:
$3K/month – Weekly calls, single platform focus or straightforward needs
$5K/month – Bi-weekly calls, multi-platform strategy, complex needs or multiple team membersLimited Spots
For founders and executives who need strategic content + accountability
Bi-Monthly Strategy Sessions (45 minutes each). We meet twice a month.
Review your social media performance (I pull the metrics before we meet)
Discuss what’s happening in your business (launches, wins, priorities)
Set content themes and messaging for the next two weeks
Align your social presence with your business goals
8-10 LinkedIn posts per month (platform-optimized, ready to post, editorial polish)
Strategic ideation for growth, launches and milestones
Connections if relevant to my network across social, digital etc.
Metric analysis before each session of what's working and what's not with recommendations for improvement
Clear priorities for the next two weeks
You show up twice a month, I handle the rest
Strategic direction without micromanagement
A fractional social media VP in your corner

✅ Founders building personal brands who don’t have time to create content
✅ VPs/executives who need to show up consistently on LinkedIn
✅ Leaders who want strategic content, not just templates
✅ Busy executives who know social matters but can’t make it happen alonePRICING:
$5K/month
Limited Spots


Team Leadership = Weekly Oversight For Your Social Media Manager
They execute, I direct
Weekly accountability calls
AI systems paired with my guidance for playbooks, direction, and prompts
Founder/ Leader Support = Bi-Monthly Strategic Sessions + Thought Leadership
You show up, I ideate around growth, reach, campaigns, and priorities
8-10 LinkedIn posts per month (ready to post)
Metric analysis

I’m the former VP of Social at Hello Sunshine, where I built social strategy across their ecosystem.I’ve spent 20+ years in media, marketing, and digital systems. I’ve built and sold two companies. I’m a Webby Awards judge and former Columbia University adjunct professor.Questions on the offerings?