How I led junior teams at Hello Sunshine & Reese's Book Club

You already have the team.
What’s missing is experienced direction.I’ve guided junior marketing teams through high-stakes work,
from up-leveling TV & Film marketing at HELLO SUNSHINE
to scaling monthly book pick content and audience growth at REESE'S BOOK CLUB.The pattern is always the same.Capable teams.
No consistent senior layer guiding decisions week to week.That’s the gap I fill.I provide week to week senior strategy and direction for founders and companies, without having to hire a full-time executive or agency.*Spots are limited

Why This Works

Junior teams don’t need more tools.
They don’t need more content ideas.
They don’t need another framework.They need:Clarity on what actually worksDirection they can trustAnd someone who’s been through this beforeAt Hello Sunshine and Reese’s Book Club, weekly senior direction changed our channels growth and marketing.That’s what I bring to teams now.

I Did This at Hello Sunshine & Reese's Book Club

  • Guided junior teams with consistent weekly alignment

  • Shifted social from stale promotion to storytelling and cultural impact

  • Built consistency and focus across platforms

  • Leaned into and learned from the data

What Did it Drive?

  • Metrics

Option 1

Team Direction Intensive

This is a 90-minute senior direction session with your full team.I lead.
Your team attends.
We install judgment, not tools.By the end of the session, your team has:A clear narrative focusDefined platform rolesDecision and accountability guardrailsA shared understanding of a strategyYour team can run with this independently or use it as the foundation for ongoing support.

Option 2

Fractional Ongoing Weekly Direction

For teams that want this guidance kept alive over time.After the Intensive, I join your team for short weekly direction calls.This is weekly senior guidance, not management or execution.Each week, we'll:

  • Have a 30-minute weekly direction call

  • Review a synthesized report and data to discuss priorities and direction

  • Discuss new ideas, reinforce direction, and correct drift

Option 3

Solo Founder Direction System

If you don’t have a team yet, this still applies.I build a bespoke suite of tools trained on how I'd onboard your business as a client. I then layer in details about your business, your voice, and priorities, so senior direction is embedded into a tool you can use every week.We then do a short monthly calibration call to adjust as things change or evolve.You get:

  • A custom agent built for your business

  • Clear guidance on what to focus on and what to ignore

  • One 20-minute monthly calibration call

  • Optional additional builds as your business evolves

Who This is For

  • Founder-led companies with junior marketers or small teams

  • Leaders who want guidance for their team without micromanaging

  • Teams who need experienced direction, not more tools

  • Founders who want custom agents that evolve with their business

Let's Get Started

If this sounds like the gap you’re feeling, apply today.Questions?